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Black Friday may have undergone a ‘fundamental change’ due to the coronavirus pandemic – CNBC

“We’re seeing a fundamental change in the promotional calendar,” former Saks CEO Steve Sadove told CNBC.

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The coronavirus pandemic caused retailers to shift their approach to the holiday shopping season, opening the promotional window for Black Friday deals much earlier than years past. And some in the retail industry believe the adaptions may become standard practice going forward.
“We’re seeing a fundamental change in the promotional calendar,” Steve Sadove, former chairman and CEO of Saks, said Friday on CNBC’s “Squawk Box.” “I think the retailers have done a brilliant job extending the season, and…

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