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‘Please don’t tear it down’: San Francisco losing its 83-year-old Coca-Cola billboard – San Francisco Chronicle

San Francisco residents are mourning the loss of the glowing Coca-Cola billboard that has stood since 1937 in the South of Market neighborhood. The company says…



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Another piece of San Francisco’s history will soon disappear: The glowing Coca-Cola sign that has stood sentinel for Bay Bridge commuters for nearly a century is coming down.
Removal of the double-faced red and white billboard, a staple of the South of Market neighborhood and San Francisco’s cityscape since 1937, is a sign of the times, Coca-Cola confirmed Monday. The company said it is shifting its advertising dollars away from traditional marketing to digital platforms.
“While we, like many San…

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