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Spotify podcast listeners to top Apple’s for the first time in 2021, forecast claims – Yahoo Finance Australia

Investors have been waiting for Spotify’s multimillion-dollar bet on podcasting to pay off, in terms of increased paid subscriptions or improved revenues…

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Investors have been waiting for Spotify’s multimillion-dollar bet on podcasting to pay off, in terms of increased paid subscriptions or improved revenues. But before that can occur, Spotify has to get more people listening to podcasts through its app. On that front, the streaming service has momentum. According to a new market forecast, Spotify’s U.S. podcast listenership will surpass Apple Podcasts for the first time this year when 28.2 million U.S. users will listen to podcasts on Spotify at least…

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