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Stock Splits Pay Off—on the Rare Occasions They Occur – The Wall Street Journal

Apple enjoyed a big bounce after iPhone maker revealed plans to execute a 4-for-1 stock split



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Stock splits have all but disappeared from corporate playbooks, even though history shows shares of companies that split their stock often see a bump in price.
Stocks in the S&P 500 tend to rise 5% in the year following share splits, including 2.5% immediately following the announcement, according to research from Nasdaq Inc. on splits between 2012 and 2018.

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