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Thanksgiving Day online sales hit record $5.1 billion, up 21.5% from last year, Adobe says – CNBC

The strong online shopping data reflects that many consumers are avoiding malls and buying gifts from their couch during the coronavirus pandemic.



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Some shoppers may be avoiding stores during the coronavirus pandemic, but they’re still putting many items in the virtual shopping cart.
Thanksgiving Day spending rose by 21.5% year over year to $5.1 billion, hitting a new record, according to Adobe Analytics data. Online sales were $4.2 billion on Thanksgiving Day in 2019. The company analyzes traffic on retail websites and transactions from 80 of the top 100 U.S. online retailers.
Nearly half of those purchases were made on a smartphone, according…

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