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Under Armour launches a brand with NBA star Steph Curry to better compete with Nike’s Jordan – CNBC

Under Armour announced its official launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach more younger consumers and compete with Nike.

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Under Armour announced Monday the launch of the Curry Brand with NBA star Stephen Curry, a long-time Under Armour athlete, in a bid to reach younger consumers and compete with Nike and its Jordan Brand.
The new line, which launches on CurryBrand.com this week, features shoes and clothes for a number of sports including basketball and golf. Over time, the brand will be expanded to more categories including running and women’s. Performance basketball footwear will be available on Dec. 11, in time…

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